Atkins Bar - Atkins Advertises New Look Range

Friday, February 10 2006 at 13:20

Atkins Nutritionals, the company that created the low-carb diet craze, said today that it has emerged from Chapter 11 bankruptcy protection with a slimmer range of products for a broader customer base.

The New York firm filed for protection last July, after consumers gave up on the high-protein Atkins diet and the market became flooded with low-carb variants of mainstream products from the major food producers.

The company will now promote 'tasty, portable nutrition' it said.

The products, which previously numbered 340, have been reduced to only 60 by cutting back the newer categories and concentrating on the original bars and shakes. Yet none of the formulations have actually changed, said Beth Neumann, chief marketing officer at the firm.

Find out more about the new Atkins bars range at http://www.nutraingredients-usa.com.