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Atkins Low Carb Products - Diet Products: Low-carb is Dead, Long Live Low-fat
Monday, February 13 2006 at 10:51
More low-fat products are being released than low-carbohydrate products.
The rise in popularity of low-carbohydrate diets such as Atkins may have been meteoric, but it was also short-lived. Less than two years since Atkins-related fervor reached a climax, low-carb has been abandoned by manufacturers in favor of a more enduring product claim; low-fat.
Products making low- and no-fat claims now account for more than any other new 'lesser evil' products launched. Datamonitor figures show that in 2001, 7.4% of new food products launched worldwide claimed to contain reduced levels of fat, rising to 10.4% in 2005. Although growth in the proportion of products claiming to be low-fat is comparatively low at only 7.0% a year between 2001 and 2005, the sector remains in a dominant position.
Read more about the low carb products market at http://www.food-business-review.com.